▪Background

A major amusement facility was seeking a more precise digital advertising strategy to drive repeat visits. Traditional advertising methods lacked the ability to directly link user visits with ad engagement, making it difficult to evaluate effectiveness. The facility wanted a solution that used real-world behavioral data to deliver targeted ads.▪

▪Overview of the Initiative

Installed Bluetooth beacons at key locations within the facility
Integrated with a partner mobile app to detect device IDs of visitors
Utilized these detected IDs for LINE ad targeting
Delivered real-time LINE ads shortly after visit detection

▪Distribution Flow

Beacons detect the advertising ID of visitors’ mobile devices
ID is relayed via the app and linked to LINE Ads
Ads are served to users who physically visited the facility
Content includes coupons, event announcements, and exclusive campaigns
User engagement is tracked through web visits and return visits

▪Results

Metric	Performance / Outcome
Ad Click-Through Rate (CTR)	2.5× higher than standard campaigns
Return Visit Rate	Over 30% of ad recipients revisited
Conversion Rate (CVR)	Approximately 3.2× higher than average
Cost per Acquisition (CPA)	40% lower compared to traditional methods

▪Key Success Factors

Accurate targeting based on actual visitation data
Immediate ad delivery while user interest is still high
Strong performance and relevance of LINE as an ad platform

▪Future Outlook

Expansion into other facilities and integration with different systems

Segment-based ad personalization based on visit frequency